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Dairy Management Inc. (DMI), which runs the national dairy checkoff, released its 2025 annual report claiming farmer-funded marketing boosted dairy demand and exports. The report cites 516 million milk-equivalent pounds from restaurant and retail partnerships and a nearly $70 million sales lift from the 'We Are Family' campaign.
The checkoff is a mandatory 15-cent-per-hundredweight assessment, so farmers are scrutinizing whether promotion spending adds real milk demand. The impact on dairy prices is modest and mainly a matter of sentiment rather than a supply or demand shock.
wisfarmer.comNov 4, 2026After 136 past neutral report events, Milk (Class III) moved a median -0.1% over 5 sessions (43% higher; middle half -0.7% to +0.5%), and -0.3% over 20.
Moves of each commodity's benchmark from the last close before the event. Historical reads pool past events of the same kind; they describe what happened, not what will. Not investment advice.
