Olam Agri Launches Tru Value Cattle Feed Range in Nigeria, Entering Ruminant Nutrition Market

Olam Agri has entered the ruminant feed market with the launch of its Tru Value cattle feed range in Nigeria, marking an expansion of the company's Integrated Feed & Protein (IFP) business into a species category it had not previously served commercially.

The launch event was held in Kaduna State and attended by Nigeria's Honourable Minister of Livestock Development, Alhaji Idi Mukhtar Maiha, along with government officials, commercial farmers, livestock industry stakeholders, development partners, distributors, and members of the media.

The Tru Value range comprises three products targeting distinct production goals. Tru Value Beef Pellet is positioned to support efficient weight gain and shorter fattening cycles, while Tru Value Beef Plus Pellet is formulated for accelerated growth and superior finishing performance. The third product, Tru Value Dairy Pellet, is designed to raise milk yield and overall herd productivity. According to the company, all three products are the result of extensive research and nutritional development work and are made to deliver consistent nutrition across batches — addressing what it describes as persistent farmer complaints about inconsistency and unreliable supply with traditional feeding methods.

Sharad Gupta, President & Global Head, Integrated Feed & Protein at Olam Agri, described the move as the opening of a longer strategic programme: "Our entry into ruminant nutrition marks an important milestone in the evolution of Olam Agri's feed business. We have built strong capabilities serving poultry and aquaculture farmers, and we are now extending that expertise to support the development of more productive and sustainable cattle farming systems. Nigeria is the first market for this expansion, and we see significant opportunities to help livestock farmers improve performance, strengthen food security and create greater value across the beef and dairy value chains."

Minister Maiha welcomed the investment and framed quality nutrition as a practical entry point for broader sector reform: "The transformation of Nigeria's livestock sector begins with improving productivity at farm level. Quality animal nutrition remains one of the most important factors in achieving better growth rates, improved milk yields, and higher returns for our farmers. We commend Olam Agri for investing in innovative feed solutions that support the Federal Government's commitment to building a modern, competitive, and sustainable livestock industry."

Olam Agri has an existing presence in Nigeria in poultry and aquaculture feed production. The company described Nigeria as one of Africa's largest livestock markets, citing rising demand for animal protein and ongoing efforts to improve herd productivity as drivers of opportunity for commercial cattle farming. The company indicated that the Nigerian launch represents the first step in a broader ambition to expand ruminant nutrition services across additional markets.

Olam Agri is majority owned (81.81%) by the Saudi Agricultural and Livestock Investment Company (SALIC), with Olam Group holding an 18.19% associated company stake.