
The USDA Agricultural Marketing Service's weekly grocery dairy feature report for the period ending November 5, 2026 shows conventional sliced cheese ads down 3 percent and organic sliced ads down 63 percent, with the conventional sliced average price up 82 cents to $3.25. Conventional eggnog ads rose 88 percent week over week, and conventional milk ads increased 21 percent.
Retail feature activity reflects shelf-level promotion of dairy products rather than farm supply or demand shifts, so the price signal for milk futures is minimal. Holiday eggnog and milk promotions may modestly support seasonal retail dairy demand.
After 136 past neutral report events, Milk (Class III) moved a median -0.1% over 5 sessions (43% higher; middle half -0.7% to +0.5%), and -0.3% over 20.
Moves of each commodity's benchmark from the last close before the event. Historical reads pool past events of the same kind; they describe what happened, not what will. Not investment advice.