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Planet Oat has overtaken Oatly in the US oat milk market, reaching 37% share against Oatly's 22%, according to IRI data. Average oat milk prices have fallen since 2017 as new brands entered the category.
Oatly has also struggled to scale production at its Utah factory.
This is a consumer packaged goods story about brand competition and retail pricing, with no measurable effect on grain or oilseed supply, demand or prices.
qz.comMichelle ChengMar 16, 2022Not enough comparable past events yet for a historical read.
Moves of each commodity's benchmark from the last close before the event. Historical reads pool past events of the same kind; they describe what happened, not what will. Not investment advice.
