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The Spanish and Italian dehydrated alfalfa associations, AEFA and AIFE, renewed their EU-cofinanced EU Dehydrated Fodder campaign for 2027 to 2029. The campaign will target Japan, Vietnam, Indonesia and Taiwan to expand European dehydrated forage sales.
Continued EU promotion may gradually increase European dehydrated alfalfa penetration in Asian feed markets, but the effect on prices is marginal in the near term.
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