
India’s food safety regulator issued notices to Gemini Edibles & Fats, BigBasket and Flipkart over health claims used to promote Freedom Cooking Rice Bran Oil. FSSAI said the cholesterol and heart-health claims were not permitted under applicable advertising rules and also raised a licensing concern about Gemini’s online food sales.
The notices could require changes to product marketing or online sales, but the text gives no indication of a material change to edible-oil supply, demand or prices.
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