
A U.S. import ban on selected Canadian goods, including dairy byproducts such as whey protein, took effect on September 29. Industry sources say the measure adds pressure to an already tight whey market, prompting brands to seek backup suppliers and consider domestic or alternative protein sources.
The restriction may reduce U.S. access to Canadian whey while demand is already strong, tightening ingredient availability and supporting whey prices. Buyers may shift demand toward other protein ingredients.
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