
Lidl Netherlands is setting sustainability and nutrition targets that include expanding whole-grain products and reaching a 60% plant-based protein sales share by 2030. The retailer says it advanced these goals in 2025 through recipe changes, greater promotion of whole grains, and expanded electric-vehicle use in logistics, with full store supply by electric transport targeted for 2027.
A shift toward plant-based products could gradually change demand across food supply chains, but the article does not specify ingredient sourcing or quantify commodity demand. No near-term feed or grain price effect is established.
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