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Oatly is launching a new platform of fiber beverages, Oatly Fibre, available in 11 European markets by the end of 2026 and in the United States from January 2027. The range includes a low-calorie, no-sugar option for shakes and a low-sugar option for coffee drinks.
This is a consumer product launch with no direct effect on feed grain or oilseed supply, demand or prices. Any oat demand impact from the new beverage line would be marginal.
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