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Quaker Foods plans to market oatmeal more aggressively from early October, citing health benefits and growing demand for organic, non-GMO and gluten-free products. The company says its hot cereal sales are growing in the US.
Stronger branded oatmeal marketing affects human-food oat demand, which is a small share of the market and has little direct effect on feed prices.
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Moves of each commodity's benchmark from the last close before the event. Historical reads pool past events of the same kind; they describe what happened, not what will. Not investment advice.