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Industry experts at the 2025 Chicken Marketing Summit warned that 41% of consumers wrongly believe they can catch bird flu from properly cooked chicken. They say the sector has a limited window to correct this perception before lasting damage to chicken sales occurs.
If misperception of avian influenza reduces chicken demand, broiler output could be trimmed and feed demand softened, though the impact is currently a risk rather than an observed price move.
npfda.orgElizabeth DoughmanSep 29, 2025Not enough comparable past events yet for a historical read.
Moves of each commodity's benchmark from the last close before the event. Historical reads pool past events of the same kind; they describe what happened, not what will. Not investment advice.
