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Oatier, an oat drink made from Irish oats, is positioning itself as a premium Irish brand and aims to build a Kerrygold-style reputation for low-carbon Irish oats. The company sources from Tirlán, which has cut oat contracts to growers this year.
Oatier hopes to expand its business and work more closely with Tirlán.
Growth in oat drinks could support demand for Irish milling oats, but the effect on feed oat prices is small and Tirlán's contract cuts point the other way.
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