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Chicken prices are falling sharply in Telugu-speaking markets as demand weakens during the Karthika month, when many people abstain from meat. Traders report slow sales even on weekends, with retail prices quoted at 270 rupees in Hyderabad and 230 rupees in Vijayawada.
Weaker domestic chicken demand lowers broiler and poultry returns for producers and processors, which can reduce purchases of feed ingredients in the region. Demand is expected to recover once the religious month ends.
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