# Oatly’s loss of market share is good for shoppers and the environment

> Planet Oat has overtaken Oatly in the US oat milk market, reaching 37% share against Oatly's 22%, according to IRI data. Average oat milk prices have fallen since 2017 as new brands entered the category. Oatly has also struggled to scale production at its Utah factory.

- Date: 2022-03-16 · published 2022-03-16T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/9947-oatly-s-loss-of-market-share-is-good-for-shoppers-and-the-environment
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md)

## Why it matters

This is a consumer packaged goods story about brand competition and retail pricing, with no measurable effect on grain or oilseed supply, demand or prices.

## Sources

- qz.com: https://qz.com/2143106/oatlys-loss-of-market-share-is-good-for-shoppers

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.