# Protein foods and novel foods raise demands on the cold chain

> An industry report from Food News Latam says protein is now in everyday products such as milk, yogurt and ready-to-drink beverages, with 42% of consumers in the world considering it the most important ingredient per Innova Market Insights. It notes that Mexico's protein-fortified food market generated $994.8 million in 2025 and that precision fermentation and novel foods add new temperature-control challenges for perishable goods.

- Date: 2026-11-12 · published 2026-11-13T03:14:53.049Z
- Category: market · region Global · magnitude low
- Page: https://feedsoft.ai/events/97095-protein-foods-and-novel-foods-raise-demands-on-the-cold-chain
- Commodities: [Nonfat Dry Milk](https://feedsoft.ai/c/NFDM.md), [Dry Whey](https://feedsoft.ai/c/WHEY.md)

## Why it matters

This is a consumer food trend with no direct link to feed grain or oilseed supply, demand or prices, so it has little bearing on feed buyer costs.

## Sources

- foodnewslatam.com: https://www.foodnewslatam.com/directorio/85-noticias/paises/mexico/18424-alimentos-proteicos-y-novel-foods-elevan-exigencias-a-la-cadena-de-fr%C3%ADo.html

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.