# Broiler prices plunge, leaving producers struggling just before Tet

> Broiler prices in southeastern Vietnam fell more than 20% from the start of 2026, with white-feathered chickens selling for 26,000–30,000 dong/kg and colored-feathered chickens for 46,000–52,000 dong/kg at the end of October. Hog prices also weakened, while feed costs remained high; some producers are reducing herd sizes or postponing restocking.

- Date: 2026-11-10 · published 2026-11-10T19:37:00.773Z
- Category: market · region Vietnam · magnitude medium
- Page: https://feedsoft.ai/events/92297-broiler-prices-plunge-leaving-producers-struggling-just-before-tet
- Commodities: [Chicken](https://feedsoft.ai/c/CHICKEN.md), [Lean Hogs](https://feedsoft.ai/c/HOGS.md)

## Why it matters

Lower livestock prices and elevated feed costs are squeezing margins and prompting producers to scale back, which could weaken demand for feed ingredients. The article reports a bearish outlook for poultry and hog prices.

## Read by commodity

- HOGS: bearish ▼
- CHICKEN: bearish ▼

## Sources

- avinews.com: https://avinews.com/vi/gia-ga-thit-giam-sau-nguoi-chan-nuoi-gap-kho-ngay-truoc-tet/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.