# 'We're losing to cottage cheese': The protein-maxxing craze is hurting cream-cheese sales

> U.S. cottage-cheese sales rose 17.7% to about $2.32 billion in the 52 weeks through October 4, more than doubling their 2021 level, while cream-cheese sales fell 4.4% to about $2.88 billion. Kraft Heinz said its Philadelphia Cream Cheese brand is losing ground as consumers favor cottage cheese and other protein-forward foods, and called for more product innovation.

- Date: 2026-11-08 · published 2026-11-09T09:28:10.540Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/89271-we-re-losing-to-cottage-cheese-the-protein-maxxing-craze-is-hurting-cream
- Commodities: [Milk (Class III)](https://feedsoft.ai/c/MILK.md)

## Why it matters

Changing consumer demand is shifting dairy purchases toward cottage cheese and away from cream cheese. The article reports no clear effect on feed demand or prices for the listed commodities.

## Sources

- longbridge.com: https://longbridge.com/en/news/304763010

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.