# 'Cowmaxxing': Meat companies use every bit of the animal to fuel wellness boom

> Meat processors and ingredient suppliers are investing in turning more of each cow into collagen, beef fat and colostrum products for health and beauty markets. US unit sales of collagen supplements rose 20% in the year to October 24, and spending rose 13% to $1.3bn, according to NIQ.

- Date: 2026-11-08 · published 2026-11-08T15:07:21.658Z
- Category: market · region Global · magnitude low
- Page: https://feedsoft.ai/events/87633-cowmaxxing-meat-companies-use-every-bit-of-the-animal-to-fuel-wellness-boom
- Commodities: [Meat & Bone Meal](https://feedsoft.ai/c/MBM.md)

## Why it matters

Stronger demand for hides, bones and other by-products could raise the value earned per slaughtered animal, which may support packers' margins. The effect on feed-ingredient prices is likely small.

## Sources

- tovima.com: https://www.tovima.com/financial-times/cowmaxxing-meat-companies-use-every-bit-of-the-animal-to-fuel-wellness-boom/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.