# Consumers Shift Dairy Spending Toward Higher Protein Products -

> The National Milk Producers Federation reports US consumer demand is shifting toward higher-protein dairy, with Greek yogurt sales up 15% and Icelandic yogurt volumes up 25% year to date. Retail cheese sales fell 0.3% over the summer as shoppers moved toward cheaper formats and private label.

- Date: 2026-11-04 · published 2026-11-05T12:07:06.337Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/81601-consumers-shift-dairy-spending-toward-higher-protein-products
- Commodities: [Milk (Class III)](https://feedsoft.ai/c/MILK.md)

## Why it matters

Mix shifts toward protein products and away from commodity cheese change which dairy streams processors prioritize, with a modest effect on cheese and skim-milk powder demand. Price impact on feed commodities is limited.

## Sources

- allagnews.com: https://www.allagnews.com/consumers-shift-dairy-spending-toward-higher-protein-products/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.