# Dairy checkoff cites growth in annual report while farmers question returns

> Dairy Management Inc. (DMI), which runs the national dairy checkoff, released its 2025 annual report claiming farmer-funded marketing boosted dairy demand and exports. The report cites 516 million milk-equivalent pounds from restaurant and retail partnerships and a nearly $70 million sales lift from the 'We Are Family' campaign.

- Date: 2026-11-04 · published 2026-11-04T12:14:47.124Z
- Category: report · region US · magnitude low
- Page: https://feedsoft.ai/events/79701-dairy-checkoff-cites-growth-in-annual-report-while-farmers-question-returns
- Commodities: [Milk (Class III)](https://feedsoft.ai/c/MILK.md)

## Why it matters

The checkoff is a mandatory 15-cent-per-hundredweight assessment, so farmers are scrutinizing whether promotion spending adds real milk demand. The impact on dairy prices is modest and mainly a matter of sentiment rather than a supply or demand shock.

## Read by commodity

- MILK: neutral

## Similar past events

| Commodity | Date | Event | 5-day % | 20-day % |
| --- | --- | --- | --- | --- |
| MILK | 2020-01-16 | [Dairy Report: Expect Slower Growth In Milk Per Cow - EDairy News English](https://feedsoft.ai/events/55106-dairy-report-expect-slower-growth-in-milk-per-cow-edairy-news-english.md) | +0.1% | +0.1% |
| MILK | 2025-07-21 | [U.S. Dairy Industry Sees Growth in Production and Global Demand - Dairy Producer](https://feedsoft.ai/events/23753-u-s-dairy-industry-sees-growth-in-production-and-global-demand-dairy-producer.md) | -0.7% | -0.3% |
| MILK | 2023-12-23 | [Midwest cheesemakers report steady production - Dairy Star](https://feedsoft.ai/events/32702-midwest-cheesemakers-report-steady-production-dairy-star.md) | -0.1% | -5.7% |
| MILK | 2026-08-14 | [Dairy Product, Milk Price Forecasts Mixed In Latest USDA Projections - Cheese Reporter](https://feedsoft.ai/events/17911-dairy-product-milk-price-forecasts-mixed-in-latest-usda-projections-cheese.md) | +0.2% | -2.7% |
| MILK | 2021-03-03 | [USDA Report: U.S. Dairy Farm Numbers Continue to Decline](https://feedsoft.ai/events/48126-usda-report-u-s-dairy-farm-numbers-continue-to-decline.md) | +4.8% | +3.5% |

## Sources

- wisfarmer.com: https://www.wisfarmer.com/story/news/2026/11/04/national-dairy-checkoff-points-to-demand-gains-in-report-while-farmers-seek-proof/92575681007/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.