# Grow poultry, grow the grain economy - The FairPlay Movement

> SAPA's Izaak Breitenbach says poultry consumes nearly half of South Africa's maize crop and most of its soya output. He outlines the updated poultry master plan, which targets avian influenza, higher chicken consumption and cooked-poultry exports. SAPA has also asked for VAT zero-rating on some chicken products.

- Date: 2026-11-03 · published 2026-11-03T14:17:14.645Z
- Category: policy · region South Africa · magnitude low
- Page: https://feedsoft.ai/events/77831-grow-poultry-grow-the-grain-economy-the-fairplay-movement
- Commodities: [Corn](https://feedsoft.ai/c/CORN.md), [Soybeans](https://feedsoft.ai/c/SOY.md)

## Why it matters

Poultry growth drives local maize and soybean meal demand, so expansion supports grain and feed ingredient prices. A VAT change would affect chicken affordability and consumption.

## Read by commodity

- SOY: bullish ▲
- CORN: bullish ▲

## Similar past events

| Commodity | Date | Event | 5-day % | 20-day % |
| --- | --- | --- | --- | --- |
| CORN | 2016-12-05 | [EPA grain projections concern poultry industry after lower prices](https://feedsoft.ai/events/73615-epa-grain-projections-concern-poultry-industry-after-lower-prices.md) | +4.1% | +2.4% |
| CORN | 2019-10-01 | [Ethanol movements impact distiller grains \| Western Livestock Journal](https://feedsoft.ai/events/56574-ethanol-movements-impact-distiller-grains-western-livestock-journal.md) | +1.5% | -0.6% |
| CORN | 2020-12-01 | [Argentina to Tax Grain Exports \| Feed & Grain](https://feedsoft.ai/events/49492-argentina-to-tax-grain-exports-feed-and-grain.md) | -0.4% | +1.4% |
| CORN | 2020-02-24 | [The 2020 Outlook for U.S. Agriculture From USDA’s Chief Economist - Farm Policy News](https://feedsoft.ai/events/54630-the-2020-outlook-for-u-s-agriculture-from-usda-s-chief-economist-farm-policy.md) | -2.5% | -5.2% |
| CORN | 2019-12-24 | [Argentine government taxes farmers to fund spending - Grain Central](https://feedsoft.ai/events/55423-argentine-government-taxes-farmers-to-fund-spending-grain-central.md) | -0.2% | +0.6% |
| SOY | 2026-07-30 | [Farmers slow soy sales, but it’s actually good news for the economy - Buenos Aires Herald](https://feedsoft.ai/events/13786-farmers-slow-soy-sales-but-it-s-actually-good-news-for-the-economy-buenos-aires.md) | -2.2% | +6.5% |
| SOY | 2022-09-14 | [EU groups say deforestation plan falls short \| World Grain](https://feedsoft.ai/events/39612-eu-groups-say-deforestation-plan-falls-short-world-grain.md) | -3.6% | -10.3% |
| SOY | 2021-10-06 | [USTR explains changes in US policy on trade with China \| MEAT+POULTRY](https://feedsoft.ai/events/44417-ustr-explains-changes-in-us-policy-on-trade-with-china-meat-poultry.md) | -4.2% | -0.5% |

## Sources

- fairplaymovement.org: https://fairplaymovement.org/grow-poultry-grow-the-grain-economy/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.