# Oats market is ripe for disruption, Grainful’s president said

> Grainful, an oats-based food company, is moving into initial growth after market testing and will have products in over 1,600 US locations by year-end. Its president argues oats can be marketed as a rice-like grain for lunch and dinner rather than only breakfast.

- Date: 2016-11-22 · published 2016-11-22T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/73902-oats-market-is-ripe-for-disruption-grainful-s-president-said
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md)

## Why it matters

This is a company-level marketing story with no material supply or demand shift for oats, so it has little direct price effect.

## Sources

- bakeryandsnacks.com: https://www.bakeryandsnacks.com/Article/2016/11/22/Oats-market-is-ripe-for-disruption-Grainful-s-president-said/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.