# Post c.e.o.: ‘Right time to bring all cereal  brands under one unit’ | Bakingbusiness.com | May 09, 2017 16:00 | Baking Business

> Post Holdings' CEO said the company is pursuing its pending acquisition of Weetabix and will move Attune cereal and granola into Post Consumer Brands. The consolidation aims to share costs and expand in health-focused cereal.

- Date: 2017-05-09 · published 2017-05-09T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/71010-post-c-e-o-right-time-to-bring-all-cereal-brands-under-one-unit-bakingbusiness
- Commodities: [Chicken](https://feedsoft.ai/c/CHICKEN.md)

## Why it matters

This is a corporate cereal portfolio move with no direct effect on feed grain supply, demand or prices.

## Sources

- bakingbusiness.com: https://www.bakingbusiness.com/articles/31997-post-c-e-o-right-time-to-bring-all-cereal-brands-under-one-unit

---
Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.