# Why is the pound so low against the euro? - BBC News

> The pound touched 10-month lows against the euro at 1.0981 euros, and Morgan Stanley forecast the euro could reach parity with sterling in early 2018. UK tourism has benefited from the weak pound, with record eurozone visitor numbers in April.

- Date: 2017-08-11 · published 2017-08-11T12:00:00.000Z
- Category: macro · region UK · magnitude low
- Page: https://feedsoft.ai/events/69723-why-is-the-pound-so-low-against-the-euro-bbc-news
- Commodities: [British Pound (USD per GBP)](https://feedsoft.ai/c/GBPUSD.md)

## Why it matters

A weak pound raises the sterling cost of euro-zone-sourced feed ingredients for UK buyers, though no direct grain price effect is apparent.

## Sources

- bbc.co.uk: https://www.bbc.co.uk/news/business-40896987

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.