# Oatmeal makers wake up to consumer demand for breakfast convenience

> Quaker Oats reported first-year success with its single-serve Overnight Oats line, and Bob's Red Mill sales rose 13% in 2017 on oatmeal cups. Oatmeal unit sales grew nearly 2% last year as consumers seek convenient, healthier breakfasts.

- Date: 2018-03-01 · published 2018-03-01T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/66051-oatmeal-makers-wake-up-to-consumer-demand-for-breakfast-convenience
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md)

## Why it matters

Growing packaged oatmeal demand is a food-consumer trend that adds only marginally to total oat milling demand and has little direct effect on feed-grade oat prices.

## Sources

- fooddive.com: https://www.fooddive.com/news/oatmeal-makers-wake-up-to-consumer-demand-for-breakfast-convenience/518164/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.