# Coffee Shops Are Already Running Out of America's Newest Milk Craze | SupplyChainBrain

> Oat milk is in strong demand in the US, with some coffee shops running out for weeks. Producer Oatly plans to raise output 50% by summer. Euromonitor projects US traditional milk sales to fall 1.2% in 2018 while alternatives rise 3%.

- Date: 2018-04-17 · published 2018-04-17T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/65560-coffee-shops-are-already-running-out-of-america-s-newest-milk-craze
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md), [Milk (Class III)](https://feedsoft.ai/c/MILK.md)

## Why it matters

Growing oat milk demand is a food-grade use that competes for milling oats, but the volumes are small relative to feed oat markets and the effect on prices is minimal.

## Read by commodity

- MILK: bearish ▼
- OATS: bullish ▲

## Sources

- leonis-supplychainbrain-com.compat.mindfulcms.com: https://leonis-supplychainbrain-com.compat.mindfulcms.com/technology/all-technology/article/36900326/coffee-shops-are-already-running-out-of-americas-newest-milk-craze

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.