# PepsiCo’s Quaker Oats forms JV with Lotte Confectionary to enter Korean cereal market

> PepsiCo's Quaker Oats has entered a joint venture with Lotte Confectionary to sell porridge products in South Korea starting April 2018. Lotte expects more than 10bn KRW in oatmeal sales this year. The Korean cereal market is about 230bn KRW.

- Date: 2018-04-03 · published 2018-04-03T12:00:00.000Z
- Category: market · region South Korea · magnitude low
- Page: https://feedsoft.ai/events/65559-pepsico-s-quaker-oats-forms-jv-with-lotte-confectionary-to-enter-korean-cereal
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md)

## Why it matters

The deal is a small food-sector development with negligible effect on feed or milling oat demand.

## Sources

- bakeryandsnacks.com: https://www.bakeryandsnacks.com/Article/2018/04/03/PepsiCo-s-Quaker-Oats-forms-JV-with-Lotte-Confectionary-to-enter-Korean-cereal-market/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.