# Why Costco's Rotisserie Chicken Costs $4.99 - Business Insider

> Costco has kept its rotisserie chicken at $4.99 since 2009 despite rising labor and preparation costs. The article notes the price held even during a past bird-flu outbreak.

- Date: 2018-05-07 · published 2018-05-07T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/65163-why-costco-s-rotisserie-chicken-costs-4-99-business-insider
- Commodities: [Chicken](https://feedsoft.ai/c/CHICKEN.md)

## Why it matters

Retail loss-leader pricing has little effect on wholesale broiler markets, so the price implication for feed buyers is minimal.

## Sources

- businessinsider.com: https://www.businessinsider.com/costco-rotisserie-chicken-2018-4

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.