# How brands are fighting it out on the breakfast table - Rediff.com

> Nestlé India is positioning itself as a breakfast major and launched the Nesplus cereal in July, competing with Kellogg's and PepsiCo in India's breakfast cereal market. The article covers brand competition in India's packaged breakfast segment.

- Date: 2018-09-26 · published 2018-09-26T12:00:00.000Z
- Category: market · region Global · magnitude low
- Page: https://feedsoft.ai/events/63088-how-brands-are-fighting-it-out-on-the-breakfast-table-rediff-com
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md)

## Why it matters

This is consumer branding news about packaged foods in India with no meaningful effect on grain, oilseed or feed supply and demand.

## Sources

- rediff.com: http://www.rediff.com/business/report/breakfast-tables-are-not-the-same-any-more/20180926.htm?print=true

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.