# Quaker Oats aims to heat up oatmeal sales by touting health

> Quaker Foods plans to market oatmeal more aggressively from early October, citing health benefits and growing demand for organic, non-GMO and gluten-free products. The company says its hot cereal sales are growing in the US.

- Date: 2018-10-01 · published 2018-10-01T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/63086-quaker-oats-aims-to-heat-up-oatmeal-sales-by-touting-health
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md)

## Why it matters

Stronger branded oatmeal marketing affects human-food oat demand, which is a small share of the market and has little direct effect on feed prices.

## Read by commodity

- OATS: neutral

## Sources

- grocerydive.com: https://www.grocerydive.com/news/quaker-oats-aims-to-heat-up-oatmeal-sales-by-touting-health/533669/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.