# Why Am I Paying $60 for That Bag of Rice on Amazon.com? – The Markup

> Amazon prices for a five-pound bag of Nishiki rice rose from around $10 to a peak of $59.99 in March, and were about $20 by late April. Similar spikes occurred for pasta, peanut butter and other staples, driven partly by algorithmic dynamic pricing.

- Date: 2020-04-28 · published 2020-04-28T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/6055-why-am-i-paying-60-for-that-bag-of-rice-on-amazon-com-the-markup
- Commodities: [Rough Rice](https://feedsoft.ai/c/RICE.md)

## Why it matters

This is retail online pricing behavior rather than a change in underlying grain supply or demand, so it has little direct effect on commodity futures or feed prices.

## Sources

- themarkup.org: https://themarkup.org/the-breakdown/2020/04/28/why-am-i-paying-60-for-that-bag-of-rice-on-amazon-com

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.