# Getting strategic over the future of chicken during COVID | Food Dive

> Kearney consultants write that US supermarket meat sales surged 41% by late April as consumers stocked up, and that retailers imposed purchase limits and raised prices. They argue that US chicken production has remained relatively stable despite plant closures.

- Date: 2020-07-06 · published 2020-07-06T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/52271-getting-strategic-over-the-future-of-chicken-during-covid-food-dive
- Commodities: [Chicken](https://feedsoft.ai/c/CHICKEN.md)

## Why it matters

Stable chicken supply combined with retail demand swings points to continued pressure on poultry margins rather than a feed-demand boost. Retailers' supply-security moves could sustain demand for chicken and feed inputs, but the effect is modest.

## Read by commodity

- CHICKEN: neutral

## Sources

- fooddive.com: https://www.fooddive.com/news/getting-strategic-over-the-future-of-chicken-during-covid/580490/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.