# Poultry to remain winning protein in challenging business environment

> A Rabobank report forecasts 1.5% to 2% global poultry growth in 2024 and expects poultry to be the fastest-growing protein as pork and beef decline. Lower input costs should bring cheaper chicken and stimulate consumption, but producers in the US, Thailand, Indonesia, China and the EU face oversupply. Avian influenza is cited as the major wild card.

- Date: 2023-12-25 · published 2023-12-25T12:00:00.000Z
- Category: report · region Global · magnitude low
- Page: https://feedsoft.ai/events/32867-poultry-to-remain-winning-protein-in-challenging-business-environment
- Commodities: [Chicken](https://feedsoft.ai/c/CHICKEN.md)

## Why it matters

Cheaper chicken from lower input costs and oversupply points to weaker poultry prices, while avian influenza remains the main upside risk to supply and prices.

## Read by commodity

- CHICKEN: bearish ▼

## Sources

- feedstuffs.com: https://www.feedstuffs.com/market-news/poultry-to-remain-winning-protein-in-challenging-business-environment-

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.