# Chicken still too cheap in supermarkets, despite inflationary price hikes over the past year | The Grocer

> Avara Foods CEO Andy Dawkins says supermarket chicken prices remain artificially low despite average prices rising 14.4% last year. He said producer margins have improved but rising wages, borrowing and infrastructure costs keep the sector under strain. The UK government confirmed a supply chain review of the poultrymeat sector.

- Date: 2024-02-22 · published 2024-02-22T12:00:00.000Z
- Category: market · region UK · magnitude low
- Page: https://feedsoft.ai/events/31826-chicken-still-too-cheap-in-supermarkets-despite-inflationary-price-hikes-over
- Commodities: [Chicken](https://feedsoft.ai/c/CHICKEN.md)

## Why it matters

Sustained cost pressure on UK producers could reduce flock sizes and feed purchasing over time, while retail price pressure stays a factor for poultry demand. The direct effect on feed commodity prices is limited.

## Read by commodity

- CHICKEN: neutral

## Sources

- thegrocer.co.uk: https://www.thegrocer.co.uk/news/chicken-artificially-cheap-in-supermarkets-despite-price-hikes/688553.article

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.