# As beer loses share to hard seltzer, US barley farmers scramble

> Reuters reports that US beer is losing market share to hard seltzer and other drinks, so malt plants are signing fewer barley contracts with farmers. Farmers face high interest rates, input costs and weak crop prices.

- Date: 2024-09-11 · published 2024-09-11T12:00:00.000Z
- Category: market · region US · magnitude low
- Page: https://feedsoft.ai/events/28398-as-beer-loses-share-to-hard-seltzer-us-barley-farmers-scramble
- Commodities: [Barley](https://feedsoft.ai/c/BARLEY.md)

## Why it matters

Lower malt demand reduces contracted barley volumes and weighs on US malting barley prices and farm margins.

## Read by commodity

- BARLEY: bearish ▼

## Sources

- reuters.com: https://www.reuters.com/markets/commodities/beer-loses-share-hard-seltzer-us-barley-farmers-scramble-2024-09-11/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.