# Rice exports should focus on brand building, market diversification: Officials

> Vietnamese officials say rice exports should focus on brand building and market diversification after prices fell to the lowest globally. Five-percent broken rice was quoted at $399 per ton on February 6, down 43% from the August 2023 peak.

- Date: 2025-02-12 · published 2025-02-12T12:00:00.000Z
- Category: trade · region Vietnam · magnitude low
- Page: https://feedsoft.ai/events/26132-rice-exports-should-focus-on-brand-building-market-diversification-officials
- Commodities: [Rough Rice](https://feedsoft.ai/c/RICE.md)

## Why it matters

Vietnam's falling export prices and shift toward new markets keep pressure on global rice values and signal continued competition for buyers.

## Read by commodity

- RICE: bearish ▼

## Similar past events

| Commodity | Date | Event | 5-day % | 20-day % |
| --- | --- | --- | --- | --- |
| RICE | 2019-08-22 | [Vietnam’s rice exports exceed 3.1 billion USD amid diverging markets - VCCI - Vietnam Chamber of Commerce and Industry](https://feedsoft.ai/events/57676-vietnam-s-rice-exports-exceed-3-1-billion-usd-amid-diverging-markets-vcci.md) | +3.9% | +13.3% |
| RICE | 2025-10-27 | [India's rice exporters seek deals with emerging markets after strong monsoon \| Reuters](https://feedsoft.ai/events/22356-india-s-rice-exporters-seek-deals-with-emerging-markets-after-strong-monsoon.md) | +1.0% | +2.8% |
| RICE | 2025-01-17 | [A return to form: How India’s renewal of rice exports will shape the market \| Global Trade Review (GTR)](https://feedsoft.ai/events/26465-a-return-to-form-how-india-s-renewal-of-rice-exports-will-shape-the-market.md) | +0.2% | -4.3% |
| RICE | 2022-02-16 | [Thailand to Give Stiff Competition to India in Rice Exports](https://feedsoft.ai/events/42767-thailand-to-give-stiff-competition-to-india-in-rice-exports.md) | +1.7% | +7.1% |
| RICE | 2020-04-03 | [As Fears Over Rice Exports Grow, India May Continue Selling - Bloomberg](https://feedsoft.ai/events/53616-as-fears-over-rice-exports-grow-india-may-continue-selling-bloomberg.md) | +1.9% | +17.8% |

## Sources

- ssricenews.com: https://ssricenews.com/rice-news/featured-news/rice-exports-should-focus-on-brand-building-market-diversification-officials.html

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.