# HPAI consumer confusion threatens broiler market stability - National Protein & Food Distributors Association

> Industry experts at the 2025 Chicken Marketing Summit warned that 41% of consumers wrongly believe they can catch bird flu from properly cooked chicken. They say the sector has a limited window to correct this perception before lasting damage to chicken sales occurs.

- Date: 2025-09-29 · published 2025-09-29T12:00:00.000Z
- Category: disease · region US · magnitude low
- Page: https://feedsoft.ai/events/23027-hpai-consumer-confusion-threatens-broiler-market-stability-national-protein-and
- Commodities: [Chicken](https://feedsoft.ai/c/CHICKEN.md)

## Why it matters

If misperception of avian influenza reduces chicken demand, broiler output could be trimmed and feed demand softened, though the impact is currently a risk rather than an observed price move.

## Read by commodity

- CHICKEN: bearish ▼

## Sources

- npfda.org: https://www.npfda.org/news/hpai-consumer-confusion-threatens-broiler-market-stability

---
Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.