# As Asians get rich and healthy, 'smart crops' replace rice on future menus

> A Reuters feature reports that rising incomes, urbanization, climate change and health concerns are driving Asian consumers away from rice toward alternatives such as millets and more protein. The article cites rice as showing the steepest drop in Asia.

- Date: 2018-05-21 · published 2018-05-21T12:00:00.000Z
- Category: macro · region Asia · magnitude low
- Page: https://feedsoft.ai/events/10837-as-asians-get-rich-and-healthy-smart-crops-replace-rice-on-future-menus
- Commodities: [Rough Rice](https://feedsoft.ai/c/RICE.md)

## Why it matters

Gradual demand shifts away from rice in Asia could weigh on long-run rice demand, while growing protein demand may support feed and meat-related inputs.

## Read by commodity

- RICE: bearish ▼

## Similar past events

| Commodity | Date | Event | 5-day % | 20-day % |
| --- | --- | --- | --- | --- |
| RICE | 2026-02-18 | [Platts Thai 5% white rice at near one-month low; highest priced in Asia \| S&P Global](https://feedsoft.ai/events/12008-platts-thai-5-white-rice-at-near-one-month-low-highest-priced-in-asia-s-and-p.md) | -8.3% | +5.4% |
| RICE | 2017-04-24 | [Rice: Global geopolitical uncertainties weigh heavy on prices](https://feedsoft.ai/events/8720-rice-global-geopolitical-uncertainties-weigh-heavy-on-prices.md) | -6.6% | +10.8% |
| RICE | 2026-03-04 | [FAO Food Price Index rises in March as Near East conflict raises energy costs](https://feedsoft.ai/events/12573-fao-food-price-index-rises-in-march-as-near-east-conflict-raises-energy-costs.md) | +3.1% | +7.5% |
| RICE | 2025-12-26 | [Strong baht squeezes rice exports as prices jump](https://feedsoft.ai/events/21592-strong-baht-squeezes-rice-exports-as-prices-jump.md) | -5.1% | +10.3% |
| RICE | 2024-11-08 | [India rice prices extend declines on rupee plunge](https://feedsoft.ai/events/27486-india-rice-prices-extend-declines-on-rupee-plunge.md) | +1.9% | +4.8% |

## Sources

- reuters.com: https://www.reuters.com/article/world/as-asians-get-rich-and-healthy-smart-crops-replace-rice-on-future-menus-idUSKCN1IM0V6/

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.