# Oatier could be the next Kerrygold brand -  Premium

> Oatier, an oat drink made from Irish oats, is positioning itself as a premium Irish brand and aims to build a Kerrygold-style reputation for low-carbon Irish oats. The company sources from Tirlán, which has cut oat contracts to growers this year. Oatier hopes to expand its business and work more closely with Tirlán.

- Date: 2026-06-03 · published 2026-06-03T12:00:00.000Z
- Category: market · region Ireland · magnitude low
- Page: https://feedsoft.ai/events/10695-oatier-could-be-the-next-kerrygold-brand-premium
- Commodities: [Oats](https://feedsoft.ai/c/OATS.md)

## Why it matters

Growth in oat drinks could support demand for Irish milling oats, but the effect on feed oat prices is small and Tirlán's contract cuts point the other way.

## Read by commodity

- OATS: neutral

## Sources

- farmersjournal.ie: https://www.farmersjournal.ie/tillage/news/oatier-could-be-the-next-kerrygold-brand-917742

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Data from Feedsoft AI (https://feedsoft.ai/). For information only; not investment advice.